Welcome to

Who we are

Cloudfish is a copywriting and content provider that produces first-class copy for businesses and organisations.

We deliver creative content and words that get your messages across and make them stand out from the crowd.

Cloudfish writes compelling B2B copy for digital and print environments alike – from websites, content hubs and digital platforms to magazines, brochures and newsletters. 

You may be an ad agency looking for English messages written with flair, or a company seeking to polish your content marketing. Maybe you’re a communications or marketing specialist in need of a razor-sharp writer for your in-house magazine or product brochure.

Whatever your business, we can help you to get your message across with verve and insight. Fashions come and go, but good writing never goes out of style.

Meet our team

Leading our team is Greg McIvor, a copywriter and communications professional with nearly 30 years of media industry experience.

A former correspondent for The Guardian and Financial Times newspapers and the Economist magazine, Greg combines top-level journalistic skills with a proven track record in marketing and branded content.

 Working from Sweden and the UK, Greg oversees our copywriting and branded content assignments for corporate clients large and small.

His mission is to deliver outstanding writing in English, with words that make clients’ messages shine. 

For larger assignments, we draw on a virtual network of media and communications professionals for expert help with key project outputs – from writing and editing to translation. Creative content, delivered with flexibility and flair.

What we do

Communication is the art of the simple. Words and messages that are easy to understand tend to stick in our minds. Why clutter the page with dense language when a few well-chosen words will do?

More than ever, businesses need top quality English to cut through the media noise. Content must be crisp and persuasive or people will turn elsewhere.  This means words written by skilled professionals who are native English speakers. 

For many companies, especially in countries where English is a second language, this expertise is hard to find in-house. That’s why they turn to us.

We serve discerning and demanding clients that require immaculate English across multiple B2B media platforms – from digital to print. We stand for excellence, reliability and fast response.

Working from offices in London and Malmö, Cloudfish is currently expanding its international footprint.

In practice, however, we maximise the opportunities of digital networking to work virtually and be location-independent. If necessary or requested, we’ll visit you at your location for meetings or on-site project work.

Our clients


  • Date
    May 4, 2017
    Sweden’s official trade and investment promotion organization operates in close to 60 countries worldwide. For one project, Business Sweden asked us to produce a range of […]
  • Date
    May 3, 2017
    Qvalia is an accounting software specialist with clients across Scandinavia. We have written copy for Qvalia’s website and also produced product brochures and leaflets. We have […]
  • Date
    May 2, 2017
    We helped this Stockholm-based global provider of accounting software with its product brochures. See a snapshot here. http://www.signupsoftware.com/en/
  • Date
    May 1, 2017
    National Geographic photographer Mattias Klum came to us to produce and narrate an English script for his film The Contemplator. The film, about the environment in […]
  • Date
    April 28, 2017
    Omeo is one of Sweden’s top management consulting firms in financial services. We worked with them to develop their new website through a blend of new copy […]
  • Date
    April 27, 2017
    AP3 is one of Europe’s largest government pension funds. We help them to produce their annual report in English.  We help them to produce their annual […]

Our services


Whether you communicate electronically or in print, it’s vital that your content is clear and succinct. We are highly experienced in creating copy across a wide range of platforms and formats.

The Cloudfish ecosystem spans websites, content marketing, social media, brochures, white papers, case studies, PowerPoint presentations, press releases, newsletters and e-zines, reports, prospectuses and more.

Much of our work is for web and electronic media. We author a wide range of website content and well versed in interactive and mobile platforms, social media and digital distribution.

That said, we are equally at home working in print as in digital environments. Assignments often span both these two arenas.

Working to your brief, Cloudfish will create original content from scratch. We can also adapt and fine-tune the words you already have in place, including (for Swedish clients) copy written in Swedish.

Content marketing

Successful businesses and organizations know the value of content marketing for reinforcing and burnishing their brands.

Nowadays, publishing and propagating informative content that engages prospective customers and spurs them to purchase is a required strategy for smart companies.

Cloudfish helps you to create the content you need to become a thought leader in your industry or segment – whether as copy, infographics or video scripts.

We have extensive experience of working with leading content agencies and providers and understand the power and potential of strong content marketing and its link to market automation and search engine optimisation.


If you are publishing content in English, your image and integrity depend on it being word perfect. We provide that extra polish.

We’ve all read copy that’s correct but dull, or dynamic but careless. Cloudfish offers style with substance – the best of both worlds.

We have an eagle eye for detail and total dedication to accuracy. We streamline your content, rewriting and making changes to make sure the text says what you want it to. To ensure your message is heard above the hubbub.


Video has become an indispensable tool for generating marketing and publicity buzz. Whether sleek online presentations and bulletins or short YouTube tasters, video makes your message heard.

We write film and video scripts and can draft film storylines, provide voiceovers and narration and also translate scripts. We give your video the sheen needed to catch your audience’s eye.


Language is an art, not a science. For all the wonders of algorithms and technology – from Google Translate to computer-aided translation – only a skilled professional can deliver accurate, polished translations.

Alongside our core writing services, Cloudfish offers premium Swedish-to-English translation across multiple fields, including:

Business and economics
Sustainability and cleantech
Market and corporate communications
Media and marketing

Wise words

“Everything should be made as simple as possible, but not one bit simpler.”

Albert Einstein

“Clarity in business writing is not a luxury.”

Richard Branson

“Content is king.”

Bill Gates

“What makes great products is not process, it’s content.”

Steve Jobs

“A word after a word after a word is power.”

Margaret Atwood

“Words can be like X-rays if you use them properly – they’ll go through anything.”

Aldous Huxley

Contact us

Want to find out more about us and how we can help you?
Fill a few quick details in the form and we’ll get back to you as soon as we can.
Email: info@cloudfishmedia.com