Premium English communication for Nordic brands in the AI age
In an AI-powered world, authentic communication matters more than ever. Your narrative sets you apart from the noise of automated content – earning attention, building credibility and moving people to act.
When the message has to land, with customers, investors or boards, you need more than a model you can prompt. You need a human you can trust.
Cloudfish Media is an English communications consultancy that helps Nordic enterprises reach their audiences effectively in competitive global markets.
About Us
How we add value
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We develop the brand voice, stories and content that marketing teams, in-house functions and external agencies reach for when the standard must be high and the language pin-sharp.
That could mean a narrative that must hold across markets and languages. A sales pitch that needs persuasive force. Content that strategically positions your product. Or market-sensitive communications for management and boards.
Whatever the assignment, we bring the kind of judgment and craft that comes only with deep experience.
And AI? We use it every day in our processes and for many routine tasks. It helps us work faster and more cost-effectively. But the end-product we deliver is always human.
A communications partner who knows your business
Our longest-standing client relationships span years. Our experience is that writers and communications advisers who understand your business, your audience and your tone of voice will be those who add the greatest value.
Precision where it matters most
From IR communications and annual reports to product launches and brand narratives, Cloudfish delivers English-language content that meets the standards of the most demanding international audiences.
Senior know-how in a Swedish context
With 25 years working inside the Nordic business and corporate ecosystem, we bring the experience and cultural and commercial intelligence that no AI tool or junior copywriter can replicate.
Your English sounds like AI. It doesn't have to
Native English writing expertise, shaped by a career at The Guardian, Financial Times and Economist, producing communications always written in polished, human-sounding English.
Who
Meet Greg McIvor
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Greg McIvor is Cloudfish’s owner and lead brand storyteller and copywriter. He began his career in journalism, working for The Guardian, the Financial Times and The Economist before moving into corporate communications.
After 25 years in Sweden, he is now based in the UK, while continuing to work primarily with Swedish and European corporate clients.
Drawing on his international news media background, he combines first-class writing skills with a deep understanding of business and market communications and investor relations.
His goal is always the same: to deliver publication-standard work with flair and style, on time and to brief.
He has experience across a broad range of sectors, including food and beverage, industrial components, performance marketing, defence and biopharma.
Services
What we do
IR & corporate
Market & product
Content creation & storytelling
Brand messaging
AI-assisted translation
Film
Why Cloudfish
Your creative communications partner
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Rather than one-off assignments, we build long-term partnerships founded on continuity, deep knowledge of your business and consistently high standards. We know the Nordic business environment and offer native-level bilingual expertise in Swedish and English.
Through our partner AVA, we can also operate as a complete outsourced IR function for listed companies.
We advise on message, help shape positioning, and bring strategic clarity to briefs where the stakes are high and the messaging needs to be pitch perfect.
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Projects delivered for Swedish clients
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Businesses that we have helped
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Countries where our clients operate
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Years of experience in Nordic communications
Partners
Our partners and associates
Cloudfish is a small, senior operation. On larger projects we work primarily in teams, typically a mix of internal and external associates collaborating closely together.
Our external partners are AVA Corporate Communications, Österlin Communications and The Pivot.
AVA is a communications agency with specialist expertise in financial communications, investor relations, sustainability and digital solutions. The primary focus here is on gaming company Catena Media, for which we are engaged as an external IR team.
Österlin Communications is a Malmö-based communications agency with which we have maintained a close working relationship since 2016. The largest client is Tetra Pak. We have also worked on projects for Hitachi Energy and the German companies Molex and Sanner.
The Pivot is a strategic sustainability advisor focused on the healthcare and biopharma sector. Together we have produced communications for a number of Swedish companies including Cytiva, Epiroc, Husqvarna and Polarium.
Reviews
Cases
Explore our work
FAQ
Frequently asked questions
What types of companies work with Cloudfish?
Primarily Nordic listed companies, multinational groups and B2B enterprises that communicate mainly in English, with a need for senior writing expertise for annual reports, IR materials, product communications and marketing content.
Does Cloudfish have experience with listed companies and IR communications?
Translations can now be done with machine tools and AI. Why should I hire Cloudfish rather than handle it internally?
What is the difference between a native English copywriter and a Swedish copywriter writing in English?
Can Cloudfish work as an integrated part of our communications team?
Ready to raise the standard of your English-language comms?
If your organisation communicates primarily in English and you need a senior native English communications specialist who can work with you over time, get in touch.
Whether you need ongoing communications support, IR content, B2B communications or editorial services, we can help you communicate better in English.